If the context is a dream home, video is the prime location. Undeniably, the use of video has proven to be a powerful marketing tool for businesses across the globe, particularly the real-estate business.
Urbanites or not, people searching for their dream homes cannot find the time to visit hundreds of properties only to discover that none of them fit their needs. Although photos give a sneak peek, they are of help as a property without amenities. On the other hand, videos allow a richer insight into the property. Here, people can pause, zoom, rewind, and do a lot more to inspect a house from the comfort of their home or office.
And where there is video, there is YouTube.
So, here are the top ways you can use the power of video and the accessibility of YouTube to grow your real estate business and close deals faster.
Contents
Why YouTube for Your Real-Estate Business?
For a business based more on one-on-one interactions, why should you use YouTube?
Well, here are a few reasons to consider:
- YouTube gets a massive 3.2 billion visitors every month from across the globe.
- YouTube is both local and global, with its presence in over 150 countries.
- Google (the leading search engine) prioritizes video over text-based content on its results page. The probability of ranking higher on search pages increases dramatically.
YouTube is an expansive channel. As a real-estate business owner, your target is never to reach the billions of visitors on the platform but to penetrate the segment of your interest. These are the people in search of properties or are at a certain stage in their buying cycle. So, how do you attract them to your video or channel on YouTube? Let’s discover.
Make your Profile Attractive and Informative
Consider your YouTube channel like a real-estate property you want to sell. The better it looks, the more people are attracted to it. From your channel’s cover page to the content of the videos on it, everything must be elegant, and attractive, and speak about real estate only.
Shooting a video on your smartphone may be a less taxing effort, but editing it is an even more difficult task. However, by using ready-made templates on a video editor online, you can make quick edits and post directly on YouTube.
You must also include the following on your YouTube page:
- Contact details.
- Photo (in a nice suite, probably).
- Business information.
YouTube allows you to link directly to your website or social media – leverage that and enable your channel visitors to explore more about you and your business.
Video Shooting, Editing, and Posting
Divide your video-making process into three stages:
Step 1: Shooting a Video
Pre-plan your video shoot. Decorate the property, and if necessary, note some amenities or features of the home that you want to highlight. When the house is empty, pick up your smartphone and start shooting. Because it’s a YouTube video, you must shoot in landscape. (If it is not for YouTube Shots or Reels, shoot in portrait.) Keep the camera steady and begin by taking a wide shot of the entire room followed by a slow pan across the place. You can have separate videos of the rooms, hallways, kitchen, bathroom, and so on.
Step 2: Editing
When editing, use a video editor online to select a theme. Patch the video and add transitions, and if required, also add a voice-over. You can also use these online editors to add more information about the property in the video via text.
Step 3: Uploading
As your video renders, prepare a description of the video to note in the description part of the video on YouTube. It must include keywords associated with the location (for example, A Lavish Two-Bedroom Flat in Bandra, Mumbai). You should also describe the property, the amenities in and around the house, and its availability. Condition of the property, age of the building, area, etc., are other important aspects to include.
The goal here is to deliver a detailed narrative of the property, helping the viewers to decide if they want to move further in the deal. This will also help you find qualified leads.
Title and Thumbnail
The title of a YouTube video must summarize the entire content in a line. Here, the keyword is included along with aspects like the location, rooms, and possession details.
Equally important is the thumbnail of the property. Here, use the best picture of the property. For example, if you want to showcase the grand space of the house, use a wide-angle view of the hallway. Similarly, if it’s the elevation, you can create a collage of the building and the house’s interior. In any case, a combination of Title and Thumbnail should make the searcher click on the video.
To keep your audience engaged, you can add cards relevant to your videos. For example, if your video is about a two-bedroom property in an XYZ building, you can link this video to a separate video of a one-bedroom property in the same XYZ building.
Variety in Video
You must consistently upload on YouTube with an average of at least two videos per week. Also, ensure variety in your videos. You can showcase new homes, put forth testimonials of your clients, and add educational videos, like what to look for in a house for your first purchase. In other words, prepare a video strategy for at least a month.
Shots is another short video tool by YouTube. You can have quick one-minute or thirty-second video shots on topics like neighborhood updates and answering real-estate questions. Anything that doesn’t take much time and engages with the audience.
To Conclude:
- Don’t think of filming or editing YouTube videos as a chore.
- Rather, consider it an asset that you can use to attract more leads.
- Be consistent and use proper hashtags, tags, titles, and thumbnails to attract your audience segment toward your business.
- Make your YouTube presence as good as your website.
